Trusted by 1L+ learners across India

Because knowing money shouldn't be a privilege.

Not just financial literacy — financial identity, built from scratch. Self-paced and instructor-led programs for teens, students and women across India.

Financial Literacy for Young-Minds

Ages 13-17 · Teens · 50+ sessions · from ₹3,999

Money mindset
Smart spending
How investing works
Teen hustle mode

Experience Now

No upfront commitmentBeginner friendlyExpert-certified curriculum

Up to 20 minsa session
12 monthsof access
Certificateon finishing

Learners enrolled: 1L+Learners enrolledacross all programs
Financial programs: 3Financial programsFLY · FLAP · FEW
Learning sessions: 100+Learning sessionsself-paced & live
Average rating: 4.9Average ratingby enrolled families

Try before you enrol

Play a free game. Meet your money personality.

All games

On the ground

Not a number on a slide — halls full of them.

Hundreds of sessions across India. The questions students asked in these rooms are why the programs look the way they do.

Why it matters

Earning money matters. Knowing how to manage, grow and protect it changes everything.

These are the six gaps we built the programs around — the ones that cost Indian families the most, for the longest.

The financial literacy gap

The S&P Global FinLit Survey found roughly three in four Indian adults could not answer basic questions on interest, inflation and risk.

The first-salary trap

Most young professionals spend without saving, missing the chance to build wealth from day one.

Independent, for good

Many women still rely on others for financial decisions, which quietly limits freedom and security.

Money skills beyond textbooks

Schools are introducing financial literacy, but students still leave without practical money skills.

Debt over savings

Loan and credit-card traps arrive before the knowledge to handle them, and debt compounds faster than wealth.

Retirement, deferred

Immediate expenses win, planning slips, and dependency in later life becomes the default outcome.

Our programs

Three programs. One for every stage of life.

Purpose-built for teenagers, young adults, and women ready to take charge of their finances — not one course stretched to fit everyone.

School students with their hands raised during a FLY workshop

FLYMost popular

Financial Literacy for Young-Minds

Ages 13-17 · 50+ sessions · up to 20 min each

₹3,999one-time

Young mind, right age
Built for students between 13 and 17.
Short but impactful
50+ interactive online sessions of up to 20 minutes each.
Learn and experience
Engaging, experiential learning modules.
Empower your future
Research, assignments and practice with notional money.

Explore FLY

FLAP

Financial Literacy Advance Program

Ages 18-21 · 60+ sessions · up to 30 min each

₹2,499one-time

Starting strong, growing faster
For 18-21s building financial confidence early.
Short but transformative
60+ sessions of up to 30 minutes each - the core program plus value-added career sessions.
Learn and apply
Practical money management, how investing works and independence.
Smart choices, secure future
Hands-on budgeting, saving and goal planning.

Explore FLAP

Women seated together at a FEW financial literacy session

FEW

Financially Empowered Women

Women 21+ · 20+ sessions · up to 30 min each

₹1,999one-time

Empowering women, transforming lives
For homemakers and working women ready to own their finances.
Practical and flexible
20+ interactive online sessions of up to 30 minutes each.
Learn, plan and grow
Money management, how investing works and building income skills.
Freedom for your family
Practical planning tools to organise savings and secure the future.

Explore FEW

Not sure which one fits?

Book a free counselling session

The experience

A journey where you learn, practise and grow — at the same time.

Money shapes the future. Financial literacy lets every generation make informed choices, and build the confidence to act on them.

Short sessions, real learning

Twenty to thirty minutes at most, and you can pause and resume. Built to survive a school night or a working day.

Mistakes that cost nothing

Simulators let you get it wrong with notional money, years before it is your salary.

Depth when you want it

Curated books and e-material for the topics you decide to go further on.

A coach that explains, never advises

Ask an AI coach in English, Hindi or Hinglish. It explains money ideas and never tells you what to buy. A human mentor is a message away.

Streaks, badges and challenges

Daily challenges and badges keep learning fun. Everything runs on virtual money, so nothing real is ever at risk.

Something to show for it

Finish with a certificate of participation, plus the streaks and badges you earned along the way.

How it works

From zero to financially smart, in four steps.

Play a free game

Pick the game made for your age and get your money personality in minutes. Virtual money, no signup.

Choose your program

Pick FLY (13-17), FLAP (18-21) or FEW (21+) — based on your stage of life, not a generic level.

Enrol online

Fill in your details and complete a secure payment. A sign-in link reaches your email in minutes, with no password to remember.

Learn and apply

Learn in short lessons with quick checks and practice games, ask the AI coach when you are stuck, meet your mentor every week, and earn a certificate of participation on finishing.

The team